LEADERSHIP TRAINING

We take you through an outcomes-based, hands-on application of effective communications principles, using real-life scenarios and challenges. Each program is tailored to reflect our clients’ unique business and communications priorities, including:

• Assessment of how well your company communicates now

• Live, real-time senior leadership training workshop, covering:

  • Context setting and making the case for change

  • Fundamentals of effective communications

  • Unique considerations for communicating change

  • Navigating pain points and communication challenges

  • Messaging and new narrative development

  • Practical application to specific company scenarios

• Communications planning templates

• Communications assessment checklist

• Post-workshop messaging evaluation

CUSTOM STRATEGY

Just as every organizational change is unique, so is every good change communications strategy. It starts with a solid understanding of the business strategy, the operating environment and what you want to achieve with the changes you’re putting in place.

Our custom communications strategy includes:

• Identifying audiences impacted by change, both directly and indirectly

• Determining specific communications objectives for all audiences

• Building messages that will resonate most with each audience

• Defining channels and messengers to effectively deliver these messages

• Organizing and scheduling a tactical execution plan for maximum impact

• Measuring how well the communications strategy achieved its objectives

What you’ll get is an immediately actionable communications plan, aligned across all employee stakeholder groups, that will address your communications challenges head-on and help your organization achieve its objectives for change.